Léonard Guillaumont, CEO @ Plugmystore is a French e-commerce enthusiast. After completing a degree in Project management at Université Henri Poincaré, France, he joined a Luxembourgish start-up in the kid entertainment sector. He gained experience in IT and Project Management, working on financial projects. He joined Amazon Services Europe in 2008, helping over 250 western european key sellers to develop their sales across the international marketplaces of the Amazon group.
He soon realised that global e-commerce challenges are similar for small, medium and big players and started seeking solutions.
Back in 2010, the platforms for global sales online were called e-commerce integration.
However, the state of art for those e-commerce integrators didn’t allow customers to get a fully customizable experience, leaving them frustrated at best, or encouraging them to develop custom solutions for the most exigents.
Global distribution challenges
Reply.eu, eDigital research & leading integrators have shown that over 98% of retailers are already selling multi channel. However, while sellers do multichannel, more and more are feeling that they are not well integrated, mostly due to the technically challenging technologies. Satisfaction rate and business understanding keeps decreasing and leads to
« 100% of retailers will be making multichannel system replacement a key priority”
Tweet: 100% of retailers will be making multichannel system replacement a key priority #ecommerce @Plugmystore
Read the original study here (pdf).
Léonard Guillaumont, CEO @ Plugmystore: Reducing seller frustration
In order to give sellers a better control on their international expansion, Leonard Guillaumont and Yann Milin created the first distribution platform. Together, they built Plugmystore, offering a flexible back office, able to connect sales channels like marketplaces and price comparison engines, as well as Product Information Management (PIM), and webstore technologies.
A lot of value compared to e-commerce integration
When e-commerce integrators are taking care of feed management, distribution platforms are leveling up: using the feed management data processing to deliver services such as:
multi-lingual customer management
and much more…
Here is what Leonard Guillaumont says about him
« I am passionate about innovation. I love to listen to the e-commerce industry needs and draft tools to help sellers achieve their goals on international markets. I am using my experience as a seller having managed a online store selling exclusively on marketplaces in France, Germany, UK, Italy and Spain from 2010 to 2014 in order to be a step ahead of industry’s « common thoughts ».
If you’d like to chat about the benefits of managing your store with a distribution platform, please get in touch with me on LinkedIn. »